Michael Ochs Archives/Getty ImagesThe Beatles broke up more than 45 years but the band apparently is a gift that keeps giving to its hometown of Liverpool, England. A new study commissioned by Liverpool Mayor Joe Anderson and conducted collaboratively by Liverpool John Moores University and the University of Liverpool has determined that the Fab Four’s legacy annually contributes 89.1 million pounds, or about $118 million, to the local economy and supports 2,335 jobs.

According to the Liverpool Echo, the report gives suggestions on how the city can maintain and improve its Beatles-related attractions and encourage more interest in Liverpool as a tourist destination because of its connection to the famous band. The newspaper reveals that researchers spent six months gathering data for the report through interviews with business owners and employees involved in the Beatles industry, as well as representatives of the group’s Apple Corps company.

The report’s lead author, Professor Simeon Yates, said in a statement that it “clearly indicates the importance of The Beatles as a cultural and economic resource to the city of Liverpool.” He added, “In all the interviews we conducted, there was a strong belief that the city would go on attracting visitors through its Beatles connection long into the future,” while noting that Liverpool “needs to maintain standards in its efforts to promote this legacy.”

Among the report’s findings is that the Beatles-related economy is seeing annual growth of between five and 15 percent, and that most visitors to Liverpool showing interest in the band come from U.S. and Europe, although an increase of Chinese and Brazilian tourists has been noted. The report also observes that a citywide strategy focusing on Beatles-themed tourism is lacking, as is cooperation between the most popular Fab Four-related attractions in the city.

You can read the full 40-plus-page report at CultureLiverpool.co.uk.

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