Credit: Alexander ThompsonDebbie Harry and her band Blondie have launched a new campaign called BEE Connected, designed to raise awareness about the decline in the global population of bees, as well as the insects’ importance in the food chain and Earth’s ecosystems.

The initiative ties in with Blondie’s new studio album, Pollinator, and debuted in conjunction with the 10th annual National Pollinator Week, which kicked off Monday, June 19.

The BEE Connected campaign has partnered with a number of environmental organizations, including Pollinator Partnership, Friends of the Earth and Greenpeace, which are dedicated to the preservation and health of bee populations via education and consumer and political initiatives.

“Basically, my motives for supporting pollinators is survival; survival of us all, survival of the human race,” says Harry.

To raise money for the campaign, limited-edition “Pollinator/Save the Bees” T-shirts are being sold at Blondie.net/beeconnected. The website also features links to various organizations that support bee conservation.

Blondie is also offering a bee-inspired yellow-and-black filter fans can use on their social media sites to promote the BEE Connected campaign. You can download it now at Blondie.net/beesocial.

As previously reported, Blondie will support Pollinator by hitting the road with Garbage on a North American trek dubbed the Rage and Rapture Tour. The outing, which will feature X‘s John Doe and Exene Cervenka as the opening act, gets underway July 5 in Saratoga, California.

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