Jeff Kravitz/Getty Images via ABCMadonna has enlisted a RuPaul’s Drag Race star for a new promo for her MDNA skincare line.

The black-and-white video features a figure who looks like Madonna getting their picture taken in various iconic Madonna outfits and hairstyles.

The singer’s voice narrates, “Over the years I’ve had the opportunity to embody many personas — to express myself but remain myself.”

She encourages viewers to “take a deeper look” and declares that she wants to start a “revolution of being who you are.”

At the end of the video, it’s revealed that the Madonna lookalike is actually drag queen and RuPaul’s Drag Race season six favorite, Milk.

As he removes his makeup with an MDNA Skin product, the video turns to color and we see Milk looking at his reflection in the mirror.

Copyright © 2017, ABC Radio. All rights reserved.