Tuff Gong WorldwideToday marks what would have been Bob Marley‘s 70th birthday. The lauded reggae singer died at the young age of 36 in May 1981 after a battle with cancer, but the music he left behind with his group The Wailers has influenced and inspired generations of other artists.

Although the Jamaican musician never had a top 40 hit in the U.S., his posthumous 1984 best-of compilation, Legend, has become one of the 30 most successful albums ever in the country, having sold more than 15 million copies. In addition, Eric Clapton scored his one and only #1 hit in the U.S. with his cover of Bob’s “I Shot the Sheriff.” Among the many other well-known artists whose music was at least partly influenced by Marley are The Rolling Stones, The Clash, The Police, UB40, Sublime, 311, Maxi Priest and Wyclef Jean.

Marley’s many enduring tunes include “Get Up, Stand Up,” “No Woman, No Cry,” “One Love,” “Jamming” and “Buffalo Soldier.” In addition, he was an ambassador for peace who promoted the unity of all people throughout the planet.

In honor of Bob’s 70th birthday, his family has teamed up with the Videoo collaborative platform to launch the #Share1Love online campaign. In conjunction with the promotion, fans are being asked to record 30-second videos in which they show “how they share love and kindness with the world” and to nominate others to do the same by pointing at the camera and declaring “Share One Love!” The clips can be uploaded at BobMarley.com/Share1Love using the hashtag #Share1Love, and you can learn more about the campaign by visiting the website.

Marley’s children Ziggy, Rohan and Sharon have recorded their own clips to kick off the initiative. For every video uploaded, Videoo will donate $1 to charity:water, an organization that helps bring clean drinking water to people in developing nations.

As a previously reported, in conjunction with Bob’s milestone birthday, his family is launching a year-long release campaign that will include a variety of rare archival audio and video recordings. The first planned release is the concert video and album Bob Marley & the Wailers — Easy Skanking in Boston ’78, which will be available as a DVD/CD set, a Blu-ray/CD package and a single CD on February 17.

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